Marketing Concentration

Business Administration Major: Concentration in Marketing

As a business administration major, you can select marketing as a concentration (other areas of concentration include finance, international business, and management).

A Place for Creative & Strategic Thinkers

No matter what its size, a firm must constantly track consumers, monitor the economic and sales environment, and keep an eye on the competition. If you’re curious about what makes people tick and want more in-depth exposure to the dynamic process of marketing that blends creativity, strategizing, analysis and communication, consider choosing marketing as an area of concentration in our business administration program. Learn how to help a business acquire and retain customers for products and services. Then apply your knowledge and gain experience through internships and study abroad.

An Engaged Community of Learners

At Truman, our small classes ensure you’re not lost in a crowd. Instead, you find a supportive atmosphere that fosters teamwork with some friendly competition thrown in. Collaborate with other highly motivated students on group assignments, research projects, and study groups. Get to know your professors on a one-on-one basis. Further your professional development and start building your network by getting involved with the Truman chapter of the American Marketing Association or any of the other 240+ student organizations you will find at Truman.

Our Graduates Succeed

Our graduates score in the top five percent on the Major Field Achievement Test in Business (a nationally-based test that measures business knowledge) giving them an advantage in a competitive job market. A concentration in marketing provides a solid foundation for further education after graduation or successful employment in a variety of areas:

  • Advertising account representative
  • Brand/product manager
  • Business publication designer
  • Customer relations specialist
  • Logistics specialist
  • Marketing research analyst
  • Media analyst/buyer
  • Political consultant
  • Professional recruiter
  • Purchasing agent
  • Retail buyer
  • Retail manager
  • Sales promotion director
  • Sales representative