Business Administration Major

Marketing Concentration

As a business administration major, you can select marketing as a concentration (other areas of concentration include finance, international business, and management).

A Place for Creative & Strategic Thinkers

No matter what its size, a firm must constantly track consumers, monitor the economic and sales environment, and keep an eye on the competition. If you’re curious about what makes people tick and want more in-depth exposure to the dynamic process of marketing that blends creativity, strategizing, analysis, and communication, consider choosing marketing as an area of concentration in our business administration program. Learn how to help a business acquire and retain customers for products and services. Then apply your knowledge and gain experience through internships and study abroad.

Career Opportunities

  • Advertising account executive
  • Brand/product manager
  • Customer relations specialist
  • Logistics specialist
  • Marketing research analyst
  • Media analyst

  • Political consultant
  • Professional recruiter
  • Purchasing agent
  • Retail buyer
  • Retail manager
  • Sales promotion director