Sample Plan: Marketing

The plan listed below is designed to provide suggestions for sequencing your major courses, but there are also other ways to sequence most majors. This plan is meant to provide aid in early, provisional planning. Please consult with your academic advisor to make strategic academic decisions about which courses to take each semester.

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Sample Four Year Plan: Business Administration (BS or BA) with Marketing concentration

FALL - Semester 1

TRU 100: Truman Symposium
TRU 1XX: Self and Society Seminar
BSAD 153: Intro Business Data Analytics (or sem. 2)
Math Class (as placed)
COMM 170: Public Speaking
Choose 3-6 hours from:
Foreign Language
Perspective Course

SPRING - Semester 2

Math or Statistics
ENG 190: Writing as Critical Thinking
BSAD 153: Intro Business Data Analytics (or sem. 1)
Choose 5-10 hours from:
Foreign Language
Perspective Course

FALL - Semester 3

Math or Statistics (as needed)
ACCT 220: Intro Financial Accounting
BSAD 234: Legal Environment of Business (or sem. 4)
Principles of Economics (ECON 200/201/205)
STAT 220: Fund Data Science (or sem. 4)
Choose 3-6 hours from:
Foreign Language (BA or none yr. 1)
Perspective Course

SPRING - Semester 4

Math or Statistics (as needed)
ACCT 221: Intro Management Accounting
BSAD 234: Legal Environment of Business (or sem. 3)
Principles of Economics (as needed)
STAT 220: Fund Data Science (or sem. 3)
Missouri Statute Course
Choose 3-6 hours from:
Foreign Language (BA or none yr. 1)
Perspective Course

FALL - Semester 5

BSAD 349: Organizational Behavior
BSAD 325: Principles of Marketing
BSAD 353: Info Management & Data Analytics (or sem. 6)
JINS 3XXX Jr. Writing Seminar
STAT: 375, 376, or 378 (Required Support)

SPRING - Semester 6

BSAD 329: Principles of Finance
BSAD 352: Operations Management
BSAD 365: Consumer Behavior (offered spring only)
BSAD 353: Info Management & Data Analytics (or sem. 5)
Required Support Course

FALL - Semester 7

BSAD 360: Marketing Research (offered fall only)
Marketing Concentration Elective (as needed)
Bachelor of Science Requirement (as needed)
Perspective Course/Electives (as needed)

SPRING - Semester 8

Marketing Concentration Elective (as needed)
BSAD 445: Brand Management and IMC (offered spring only)
BSAD 460: Strategic Management
Perspective Course/Electives (as needed)
Bachelor of Science Requirement (as needed)


Marketing elective options include BSAD 403: Selling and Sales Management, BSAD 414: Digital Marketing & Analytics, BSAD 416: Business Analytics, BSAD 430: International Marketing, and BSAD 554: Global Supply Chain Management.

The Dialogues curriculum requires a certain number of courses/credit hours in the following Perspectives: Social, Arts and Humanities, STEM, Communications, and Statistics. The exact number of courses a student will be required to take during their undergraduate career varies individually according to the credit transferred in.

Department Chair: Please contact the Center for Academic Excellence with any updates to the plan above. Rev. 5-1-23

This is a sample course sequence to illustrate class offerings for this major. The Office of the Registrar is responsible for certifying completion of degree requirements based on requirements specified in Truman's Official Catalog.

Sample Plans for Related Majors

Sample Plan: International Business Sample Plan: Finance Sample Plan: Management

All Sample Four-Year Plans