Faculty & Staff

Jie Li, Assistant Professor of Business Administration, received her Ph.D. in Retailing from Michigan State University. She also holds a master’s degree in Management and a bachelor’s degree in Economics from University of International Business and Economics in Beijing, China.

Prior to her Ph.D. program, Jie worked in market research agency and public sector. She joined the Truman faculty in 2021 and normally teaches Principles of Marketing, Brand Management & Integrated Marketing Communications, Digital Markeing & Analytics, Marketing Research and Internatinal Marketing. Her research focuses on consumer behavior, marketing/finance interface, retail industry, and eye-tracking technology. Her work has been published in Journal of Retailing and Consumer Services and The International Review of Retail, Distribution and Consumer Research.